2024 Fashion Colours. Pantone, the global authority on colour and provider of professional colour standards for the design industries, today announced the pantone® fashion colour. From cherry red to blush pink, explore how to wear these season’s hottest shades.

Embracing warm and earthy tones, a huge color trend for fall/winter 2024 was hues of brown. These color trends will dominate spring 2024—from pure whites shown at saint laurent and valentino to opulent golds showcased in ralph lauren and alberta.